Letter of Authorization; Flagship Authorization
Details of company’s activity on social media, retail
Product samples, pictures, and other supporting marketing material
Details of product Trademark in U.S. and China
Depends on the program
Credit card placement holder- ACI, other
30 net credit
Consignment and payment model
Special payment terms for fast selling or flash sales campaign available
Any unique product(s) that have established brand awareness in U.S.
ABC Depot has an integrated network in-place in China to support after-sales support, customer complaints and returns
ABC Depot has special support and reach with Kaola.com, the largest “pure” cross border e-commerce platform in China
Initial focus and traffic, bust on review by platform
Developed a model to promote via store traffic
Demand creation through 11/11 and other special promotion options
Possibility of developing KOL program* depending on model of cooperation agreed upon; Flagship collaboration will incorporate expansion to multiple platforms, KOL and social media engagement and flash sales strategy
Proof of TM from brand holder
Wholesale/Pricing program for cross border e-commerce
Information about the product’s success and acceptance in the U.S., internationally include online/offline activity.
Details about product(s)social media activity in the U.S. and China
Initial inventory, a small amount, will be consigned or offered on terms (upon approved credit) to be stored at ABC. As sales expand, larger amounts will be inventoried at ABC in Los Angeles and if volume greatly expands, the product will be shipped by ocean to be stored in a bonded warehouse in China.
It is recommended. We can help with this process if the process has not been started.
Initial evaluation of retail pricing (or established online pricing in China will be reviewed) and based on associated cross border costs. ABC Depot/Showcase USA Store has a pricing guideline for online pricing and required wholesale prices to make the program successful. We are open to reviewing any existing business activity in China to minimize price conflict.
Chinese buyers are not discrete. Those wishing to buy directly from the brand holder via cross border are likely not to trust sales through retail or perhaps 3rd party/Diagou sales channels.